SUBJECT:  Facebook or Google Ads?

BODY:

While theres no doubt that Google is still the
king of the hill when it comes to online
advertising, there are a number of compelling
reasons why Facebook is an avenue well worth
exploring. The truth is Facebook might just turn
out to be the challenger that knocks the king off
the hill.

Some of the reasons that make this choice a solid
one for most advertisers include:

The lack of competition 

Google is an extremely competitive arena that some
advertisers no longer have the means to compete
in. Facebook has an advertising base that is just
a fraction of Googles at this time. While this
might not (and probably wont) remain so, the
timing is perfect for advertisers to check into
Facebooks potential.

The lower costs 

Because Google is so competitive and the volume of
ads is so high, it can cost advertisers a fair
amount per bid to see results. Facebook
advertisers can pay pennies and still gain a
tremendous amount of traffic for their efforts.

The targeting 

Yes, Google offers targeting. It doesnt, however,
enable advertisers to bore down into a user base
that is 400 million strong. The ability to target
on Facebook is much more well-rounded and can
truly help advertisers reach the audience they are
after.

The potential exposure
 
Facebook technically has more page views a month
that even Google. This means the potential for
exposure is very high.

The easier placement 

Facebook doesnt necessarily use the
hard-to-follow and always changing algorithms for
ad placement that Google does. Thanks to this,
advertising efforts arent likely to go out of the
window at a moments notice like they can on
Google.

The social aspects 

Google is a search engine. Facebook is a
community-based social networking site. This means
Facebook advertisers have a greater ability to
reach out and really connect with their customers.

The spinoff benefits from this difference alone
can be amazing. Google just wont give advertisers
the ability to enjoy a running conversation with
their followers. It also wont enable this free
advertising platform.

Google might still be the first venue people turn
to when they need to advertise online, but its no
longer the only game in town. Facebook provides a
number of benefits that search engines cannot
compete with. 

Facebook enables advertisers to truly reach the
demographics they are after and enjoy the benefits
of highly targeted ad placement. In addition, the
social networking aspect delivers an incredible
spinoff benefit that can drive more business in an
advertisers direction.

Your Partner In Success,
[YOUR NAME]